ChatNeuron
Start free

Ad analytics

What a lead costs.And what a deal costs.

Marketing reports clicks and requests, sales report deals, accounting reports expenses. ChatNeuron joins them into one chain: what a lead cost, how many became deals and whether the channel paid off.

Start with X-rayRequest a demo
  • X-ray is free
  • 14 days, no card
  • read-only access to your systems

SoonCost per lead down to the deal for each Direct campaign is in progress. Available now: campaign statistics and CPL, CAC, ROI based on cash flow expenses.

Problem

Advertising counts requests, not money

  • A cheap lead is not a cheap deal

    A campaign with a low cost per request may bring no payments at all.

  • Data in three places

    Spend is in Direct and the bank, requests are in messengers, deals are in the CRM.

  • Decisions by gut feeling

    Budgets are cut or raised with no link to revenue.

How it works

Spend → request → deal → payment in one chain

What we connect

  • Yandex Direct: statistics of campaigns, keywords and ads (beta, read-only)
  • Requests from the website, phone and messengers
  • CRM: deals and amounts
  • Bank or 1C: marketing expenses in cash flow

What the AI employee does

  • Collects Direct statistics for campaigns, keywords and ads
  • Calculates cost per lead: marketing spend ÷ requests
  • Calculates cost per customer: spend ÷ won deals
  • Calculates payback: (channel revenue − spend) ÷ spend

What the owner sees

  • The money path: advertising → requests → sale → payment
  • CPL, CAC and ROI in Finance KPIs
  • Campaigns that spend money without bringing requests

Step by step

How the picture comes together

  1. Connect Direct

    Read-only: campaigns, keywords, ads, spend.

  2. Requests in one place

    Website, calls and messengers land in ChatNeuron and the CRM.

  3. Expenses from cash flow

    AI CFO takes marketing expenses from the bank or 1C.

  4. Channel report

    Cost per lead, per customer and payback, next to revenue.

Result

Budget goes where the deals are

Illustrative calculation: plug in your own numbers and X-ray will calculate them from your data.

  • 1,500 ₽cost per leadmarketing spend ÷ requests: 300,000 ₽ ÷ 200
  • 15,000 ₽cost per customerspend ÷ won deals: 300,000 ₽ ÷ 20
  • ROI 167%channel payback(channel revenue − spend) ÷ spend: (800,000 − 300,000) ÷ 300,000

In industry scenarios

Where this is a step of the end-to-end scenario

Questions

Frequently asked questions

All questions about ChatNeuron
Which ad systems can be connected?

Right now, Yandex Direct in read mode (beta): campaigns, keywords, ads and spend. Managing bids and budgets from ChatNeuron is planned.

What if we advertise somewhere other than Direct?

Cost per lead and per customer are calculated from marketing expenses in cash flow. They arrive there from the bank or 1C regardless of the ad system.

Do we need Yandex Metrica?

No, but if it is installed on your website, ChatNeuron sends it goals: chat opened, request, payment, handoff to an operator. This way ad campaigns optimize for real requests.

Find out what your deal costs

Connect Direct and your CRM: spend, requests and deals come together in one chain.

Start for freeRequest a demo
Get an X-ray